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Optimizing phpBB3 SEO

 
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Stokerpiller
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Optimizing phpBB3 SEOPosted: Mon Apr 14, 2008 4:47 pm    Post subject: Optimizing phpBB3 SEO

Hello

I have been working on a speciel BotStyle for SEO.
I deleted a lot of codelines to bring the content to the top.

Then I thought of using this instead:
Code:
<!-- IF not S_IS_BOT -->content google doesn't need to see<!-- ENDIF -->


Simply wrapping all the unnecassary code into this which and bring the content to the top of the code.

I think we need to work with overall_header.html, viewforum_body.html and most important viewtopic_body.html

What do You think of this idea?
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emielvenlo
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Optimizing phpBB3 SEOPosted: Mon Apr 14, 2008 8:52 pm    Post subject: Re: Optimizing phpBB3 SEO

Thats: http://en.wikipedia.org/wiki/Cloaking


As of 2006, better methods of accessibility, including progressive enhancement are available, so cloaking is not considered necessary. Cloaking is often used as a spamdexing technique, to try to trick search engines into giving the relevant site a higher ranking; it can also be used to trick search engine users into visiting a site based on the search engine description which site turns out to have substantially different, or even pornographic content. For this reason, major search engines consider cloaking for deception to be a violation of their guidelines, and therefore, they delist sites when deceptive cloaking is reported.
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Optimizing phpBB3 SEOPosted: Mon Apr 14, 2008 8:56 pm    Post subject: Re: Optimizing phpBB3 SEO

My opinion is that you'd better use :
Code:
<!-- IF S_REGISTERED_USER -->content google and guests doesn't need to see<!-- ENDIF -->


Because filtering content for bots only is what defines cloaking, which can lead to being blacklisted faster than you thirst though by Google.

So unless you know what you are doing and are ready for risky bets, phpBB3 bots auth system is pretty much useless. I personally recommend to only rely on the guest/logged in user state to eventually provide with lighter pages for guests thus bots (bots are not registered user with phpBB3 even though they are not anonymous and thus logged in), and even to make sure you set phpBB auth so that bots will have the same rights as guests.
It's safer, and to those who'd argue that getting rid of the profiles links for bots only is only a tiny bit of cloaking thus not risky, I'd only say this : Why taking a risk even minimal for a minimal change being pretty close to useless SEOwise ?
Do guest really need to see this more than bots ?
Filtering content for lighter pages with phpBB3 and prosilver as become less important too, the html output is already quite light, unlike it used to be with phpBB2 subsilver.

We'll see with time how well Google will react to forum being private for user but allowed for crawl, which is the other type of cloaking possible with phpBB3. We all know that webmasterworld does a similar thing, but there nothing more told by Google on this than "do never cloak".

=> bots auth = guest auth, just my 2 cent advice Wink

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Stokerpiller
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Optimizing phpBB3 SEOPosted: Mon Apr 14, 2008 9:32 pm    Post subject: Re: Optimizing phpBB3 SEO

I see Your point Smile

I will use this instead:
Code:
<!-- IF S_USER_LOGGED_IN -->content google and guests doesn't need to see<!-- ENDIF -->


The thing I dont like is when doing this search: site:http://www.phpbb-seo.com
and You scroll down to where the topics begins, You only see the top navigation in Googles description.
I would like that Google used this as desription from the searchpage: {postrow.MESSAGE}


I am happy by the way the SEO mod works. Before I installed it Google only gave about 100 results with this search. Now it gives about 10.000 Very Happy
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Optimizing phpBB3 SEOPosted: Mon Apr 14, 2008 10:15 pm    Post subject: Re: Optimizing phpBB3 SEO

Stokerpiller wrote:

I would like that Google used this as desription from the searchpage: {postrow.MESSAGE}


Looks like our meta tag mod for phpBB3 is what you want Wink

We are about to release the 3.0.1 premod, which will be followed by updates for the mod rewrites, the meta tag mod and the zero dupe, so you might want to wait a bit if you want to save some efforts Wink

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