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Flash Seo

 
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Alex006



Joined: 23 Sep 2006
Posts: 3
Location: UK

Flash SeoPosted: Sat Sep 23, 2006 12:11 pm    Post subject: Flash Seo

Hi every one

I know that Flash is the worst thing i can do for SEO.

I told my client that but i still want to do the most i can to get him in the Search engens

Any ideas what i can do

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dcz
Administrateur - Site Admin
Administrateur - Site Admin


Joined: 28 Apr 2006
Posts: 14403

Flash SeoPosted: Sat Sep 23, 2006 11:22 pm    Post subject: Re: Flash Seo

And welcome Very Happy

I barely do not use flash as I am a poor designer myself Wink

But Search Engine Optimizing Flash based web site is very possible, but it requires quite some work, especially on static web site where you cannot just write things once and for all.

The principle is simple, you want a lot of html around your flash.

First, you need one URL per page of content, which is the number one problem with flash as you can basically built a site using one single URL. Bots are not able to see anything more than the html code so they'll miss more than most of the web site. And it's as well a matter of how are your users or clients going to be able to just bookmark a flash page, post deep-links links elsewhere and such.

So the idea here is to use flash in html pages rather than using flash for everything. This is more work as you need to handle some html as well where you'd have needed just one page when using only one URL.

This does not necessary mean you need to totally redo all of your flash application if you already started to build up one single flash file to handle all the web site, as you can pass parameters in you flash application in the object call.
So you can always manage to built up one physical or dynamically generated html page (and here doing it dynamically using php for example is very handy if you plan to go for more than few pages), being basically your flash container, per page in your flash application.

So you'll end up with one URL per Flash page.

Then you need to use HTML links and to tell bots what's in your flash pages as well, which can be performed mixing flash and html.

To do this you can either use :

Code:
<embed>flash code bal bla ;)</embed>
<noembed>this is what will be shown to those without the plug-in, thus bots. Here you can put html links, reproduce all of the text contained in your flash pages and add a small commentary for real users without the plug-in ;)  </noembed>


But this is not what the w3c will prefer, this one being better :

Code:
<object type="application/x-shockwave-flash" data="jflash.swf?var=etc .." params etc>
<param name=... value= ... />
etc ..
<p>alternate html</p>
</object>


Then, and again I do not run Flash web sites but my feeling is several object will be better than one single one.
You could separate a bit all links and menu every-time it's not to much work from the main page. Only a feeling, but it seem to me one single and big "no embed" or <p> in object will be less appreciated than several, as it tend to separate things better.
The idea behind this is you'd end up with one object for the main content of the page, being the one to change the most in text content while browsing and thus maybe easier to identify as the real original content of the page than if it was always mixed with the same menus and such).

So you see how complex it can be as you need to write everything twice basically, even if you can skip describing to much some of the flash content being purely graphical, with no written content to really search for in it.

The only alternative to this is to create a full HTLM version of the site, like many do, and to put a link on every pages allowing user to skip from one version to the other. But, even if the html version is crawled, it's a pity not to show all of your flash good work to people reaching the site through a search query. And, you'll have to work on the html versions for backlinks and such, so again it's making flash less important in the end.

Then, I don't know how fairly you'd be able to compete with some challenger using html only and with the same amount and quality of content and backlinks. It's possible that there still is a small plus given to straight html, but you'll be at least spiderable and rankabke this way.

++

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lavinya
PR1
PR1


Joined: 24 Jul 2006
Posts: 159
Location: Turkey

Flash SeoPosted: Tue Sep 26, 2006 4:33 pm    Post subject: Re: Flash Seo

hmmmm Rolling Eyes

I'm using latest standart w3c xhtml. using swfobject (with js and css and text).


please visit go http://blog.deconcept.com/swfobject/
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dcz
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Joined: 28 Apr 2006
Posts: 14403

Flash SeoPosted: Tue Sep 26, 2006 4:42 pm    Post subject: Re: Flash Seo

Interesting.

Pretty much the same behaviour as :
Code:
<object type="application/x-shockwave-flash" data="jflash.swf?var=etc .." params etc>
<param name=... value= ... />
etc ..
<p>alternate html</p>
</object>


But nicer as bots won't even really notice that there is some flash available instead :
Code:
<div id="flashcontent">
  This text is replaced by the Flash movie.
</div>


So for sure it is better, just a matter of writing everything twice as well, but is a rather more convenient and nicer way.
A way to merge both html and flash version of the same site all in one. Really great as well if you plan to add flash on an existing and SEOed web-site.

Make sure though, you do not add more text than there is really in your flash, and to style it a bit, because user browsing without JS will see it, and spam report is always a click away, especially if you start to obtain good SEO results.

Thanks for sharing Wink

++

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rick74
phpBB SEO Team
phpBB SEO Team


Joined: 01 Jul 2006
Posts: 64

Flash SeoPosted: Wed May 09, 2007 4:39 pm    Post subject: Re: Flash Seo

Google is getting better and better in indexing flash. I had a new header made in flash with some links to new pages. Pages that are listed nowhere else except in the flash header.

These pages are indexed by google and what do you know: the header itself even count's as an internal backlink

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dcz
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Joined: 28 Apr 2006
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Flash SeoPosted: Thu May 10, 2007 9:28 am    Post subject: Re: Flash Seo

Well, the fact pages are discovered without links does not necessarily mean they where found in the flash menu.

Google uses many ways, all available actually, to find content, and this includes the Google bar, AdSense and Google analytics.

The fact it would consider s a backlink a link in your flash header would tell more about it. But I cannot find it : http://www.google.fr/search?q=link:http://forum.bouwlink.nl/&filter=0

What made you think so ?

For sure, adobe now want to open a lot more the flash standard, which would help out bots dealing with it, but there will always be a problem with flash when all the content is served on the same URL I think.

++

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