the video wrote:Meta tags / keywords do not matter
Going back to excite/yahoo to state the obvious is not the smartest move IMHO, because we all know that Search Engine do a lot more that just indexing meta tags. But if meta tags do not influence SERPs, they still do matter.
Many times, your meta description will be reused as snippet in the SERPs, and sorry, but this does matter a lot, since this will be what the user will read about your site before he/she eventually click on the link to visit it.
I would rephrase this assumption to : Meta tags do of course not matter as they used to be back in the 90's, and they will have very little, if not any, impact on your ranking, but, they can still provide with useful informations about your content and actually help out to increase the probability that a user will actually visit your website after he saw it listed in SERPs.
And, the corollary, it's for sure way better not to use any meta tags than to repeat the same ones on all pages (like many site still do), but if you do generate dynamic and relevant meta tags, then, it will matter.
the video wrote:If someone says "I'm going to optimize your keywords, it's a no no"
While of course he's still talking about meta tags, it's very important to keep this in mind. Keywords are not only to be found in meta tags. So there is definitely some room for keyword optimization within the website content. Actually semantic optimization should be taken care of, it's really important to have this in mind while writing articles.
the video wrote:Keyword density does not matter
This guy does like to use short cuts. Of course, it's been a long time since SEs are able to fight against spam indexing and keywords stuffing, but still, if your article is about plastic surgery in Beverly hills, then you definitely need to clearly write this down in your article. I'm not talking about repeating it, but there is a strong need to highlight it if you want to show up in SERPs on that search query.
I would here rephrase to : Keyword stuffing is counter productive, but you need to use the keywords and to elaborate on them in your articles if you want to have a chance to show up in SERPs.
The rules to write a good article for Search Engines are actually pretty close to writing a good article for users. You need to structure it well, to highlight the main information and to be relatively straight forward and concise (internet is not THE place for reading thesis, user usually want to get the point instantly before they eventually read more of the page). If your topic is too vast to be treated in less that 600 words, write several articles about it, do not try to stuff everything in a single one (doing this will additionally increase your overall relevancy on that topic since you'd be talking about it several time in different ways).
Point three about reputation relevance is not this black and white because it's actually quite hard to distinguish between positive and negative comment on a website, and it would be a little too easy if writing many bad comments would crash a website SERPs. If it was so simple, you could kill any website by just flooding the internet with bad comments. Then, since in the end he only makes some point about backlinks quality, then of course, the best backlinks will be the one coming from related websites, but not only, some unrelated website in content can help out a lot if they are themselves very popular with a good content.
The counter example about the mechanic and the doctor referring you to a dentist would be the #1 mechanic vs the father of Frankenstein doctor, or the mechanic known by everybody to have renewed all his teeth with great success vs the forensic, or simpler, the down-town mechanic vs the far far away doctor.
I mean, in the real world, isn't it a mark of success when many people you don't know and have nothing in common with talks about you ? Don't we call stars people who go through just that ?
So the point about backlinks should rather be simplified to : get backlinks from related and / or quality website (best is of course both).
Point number 4 is close to my view, google has become fast in indexing new content and websites, but it's also not telling much. Of course you won't get on top of SERPs instantly for a search query such as "seo". This indeed will take months and months of great efforts. And, on the other hand, you don't really care to be instantly #1 on a search query that no one will ever use
Point 5 isn't really a point. Of course, we should all monitor our SE referrals, because then we'll find out that we may be well positioned on search query we did not think of at first, and these usually are good to start working on. But for sure, it won't be as quick as he seems to claim to get ranked first on SEO, even when you would be the first on phpBB SEO
So all together, I think that this guy is auto promoting more than he's providing with anything new. He actually does not tell anything more than google on its blog. His service may be good though, but as far as understanding, you may as well read google blog directly and never forget that google will never tell you anything sensitive either.
Use your experience, use your mind, internet is really about content, good content, successful content. You can't be successful with no content.
Talking about your particular case, you need to write nice and consist articles about bikes (design, fixing, models, history etc ...) on a regular basis and get backlinks from related websites, which could be directly related like another design /repair shop or indirectly (yet still very useful) like bike clubs, bike museum, travel websites, and, for the localised part, local websites (and here even a Korean tourist website will have its importance).