I've found the forums and am after a bit of help please.
I built a website for my dad who is a handyman. I registered a domain with our town which is rochdale and the word handyman so the domain is rochdalehandyman.
When I search for rochdale handyman the site comes up first in google.
When I search for handyman rochdale it comes up fourth but a map appears in the google results which puts the link just past the fold of the page.
Now, the results are using the same words so how do I get it to rank higher for the same words?
Is it a case of using the exact phrase more in the body or is it a case of link-building with handyman rochdale as the anchor text?
All advice is much appreciated

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