What are doorway pages?

Discussions about SEO principles. Learn how to get better indexed.

Moderator: Moderators

What are doorway pages?

Postby jiten702 » Sat Jun 26, 2010 10:20 am

Hi all....

I have read in several SEO articles about "Doorway pages"....what are these doorway pages and what role does they play in SEO activities???
Posts: 10
Joined: Thu Jun 24, 2010 11:15 am


Re: What are doorway pages?

Postby dvdv882 » Fri Aug 06, 2010 8:25 am

Doorway Pages are web pages designed and built specifically to draw search engine visitors to your website. They are standalone pages designed only to act as doorways to your site. The fact is that doorway pages don't do a very good job of generating traffic, even when they are done by "experts." Many users simply hit their back buttons when presented with a doorway page.Doorway pages also known as landing pages, are pages set up by a black hat SEO webmaster with the sole intention of attracting traffic via search engines, to his website.

The doorway pages themselves may also be using other black hat SEO practices such as spamdexing, keyword stuffing and cloaking, therefore it has no content value for the surfer.There is many types of software available which can automate the building of huge websites with thousands of doorway pages.In many cases the inexperienced black hat SEO webmaster has been enticed by the promises by these companies selling such software and the thought of easy riches through lots of search engine traffic and by building thousands of web-pages in just a few minutes.
Posts: 5
Joined: Fri Jul 09, 2010 6:38 am

Re: What are doorway pages?

Postby offsitenoc » Thu Aug 12, 2010 9:53 am

thanks for share these information about doorway pages :D
Posts: 23
Joined: Thu Aug 12, 2010 8:54 am

Re: What are doorway pages?

Postby Sacredtravel » Tue Jan 18, 2011 12:31 pm

Doorway pages are a type of web page created exclusively to gain popularity with a specific search engine. They are also referred to as bridges, gateways, and entry pages. They are a matter of contention within the search-engine optimization world, with some holding that their use is both immoral and ultimately counter-productive, and others believing they are a sure-fire way to achieve consistently high rankings.

The underlying concept of doorway pages is simple: a webmaster targets specific keywords to be associated with their site, then builds a number of pages actively targeting those keywords. These doorway pages are not meant for human surfers, but rather for the spiders or robots search engines use to index websites. Many doorway pages make use of a meta tag, refresh, to ensure that human visitors to the doorway pages never even see them. In the past few years, however, many search engines have begun penalizing pages for using the refresh tag, and webmasters have consequently turned to other options.

In the past, doorway pages were quite effective, with search engines rewarding the practice by offering top placement to sites that successfully used thousands of doorway pages to boost their rankings. Recently, though, search engines have begun cracking down on the use of doorway pages, seeing them as a threat to their link relevancy. It has therefore become the opinion of many optimizers that a better long-term strategy is to focus on optimizing the actual content of one's site, rather than building doorway pages to 'fake' the content.

For those who decide to continue using doorway pages, a number of best practices have been developed to minimize the penalties of the search engines and court improved rankings. One example is using alternate methods to the meta refresh tag to bring people from your doorway pages to your main page. Javascript redirects and human-clickable links are the two most popular alternatives.

Another major factor in search-engines identifying doorway pages is their nearly identical layout. As a result, a number of webmasters have discovered that search engines are more lenient if they build each of their doorway pages by hand and alter them all. This takes a bit longer, of course, but the payoff is generally considered worth the time.

Posts: 6
Joined: Thu Jan 06, 2011 11:50 am

Re: What are doorway pages?

Postby hboss » Tue Sep 20, 2011 10:17 am

Doorway pages are typically large sets of poor-quality pages where each page is optimized for a specific keyword or phrase.
Since both are intended to deceive search engines, they are termed as black-hat.
Posts: 12
Joined: Tue Sep 20, 2011 9:33 am

Re: What are doorway pages?

Postby lizatailor23 » Mon Dec 12, 2011 4:45 am

Doorway pages are easy to identify in that have been designed primarily for search engines, not for human beings. This pages are explain how these pages are delivered technically, and some of the problems.
Posts: 17
Joined: Mon Nov 14, 2011 12:44 pm

Re: What are doorway pages?

Postby Jorijn » Sun Feb 05, 2012 9:09 am

Doorway pages are Web pages planned and built specially to attract search engine visitors to your website. They are detached pages intended only to operate as doorways to your site. Doorway pages are a very bad proposal for some reasons, though many SEO firms use them habitually. It is a form of black hat SEO, which is prohibited and not good enough by search engines like Google.
Posts: 3
Joined: Thu Feb 02, 2012 3:39 am

Re: What are doorway pages?

Postby yoginetindia » Tue Aug 12, 2014 11:32 am

As everyone replied explaining doorway pages would like to recommend now not to develop doorway pages as it might get caught and get banned. After latest panda penguin updates google being strict on Black Hat Seo Techniques.
Posts: 14
Joined: Tue Aug 12, 2014 9:25 am

Re: What are doorway pages?

Postby otsinfotech » Tue Oct 21, 2014 7:26 am

Doorway pages are web pages that are created for spamdexing. This is for spamming the index of a search engine by inserting results for particular phrases with the purpose of sending visitors to a different page.
Posts: 5
Joined: Tue Oct 21, 2014 7:19 am

Return to SEO Principles


  • Related topics
    Last post

Who is online

Users browsing this forum: SemrushBot [Bot] and 6 guests