Nofollow links and canonical link element

Discussions about SEO Techniques implemented in your sites. Tests, Studies and results analysis.

Moderator: Moderators

Nofollow links and canonical link element

Postby mariusrec » Sat Feb 28, 2009 7:38 pm

While i was browsing and looking at the different forum platforms i noticed most of them have nofollow links to pages like the individual user page or other pages that present very little to no interest for the general user.

It looks like the main concern was to concentrate the bots on the actual content on the forum.(forum, subforums and topics).

For example, let's say i administrate a phpBB3 forum with 3 phpBB-SEO mods installed (phpBB-SEO mod, RSS and Google sitemaps mod and Zero dup mod).
The links i would put a nofollow link are:

In the main navigational menu
    -Board index link - put no follow link (or change the "Board index" with a more keyword specific title )
    -Again the in the header there are 4 links which should have a nofollow attr. advanced search, FAQ, Register and Login (and print view in viewtopic)

In the footer
    -Again Board Index should be either nofollow, or changed to a more specific title
    -The Team link along with any other links in the footer really, except for the Sitemap link

In the main body (incl. viewforum and viewtopic)
    -the links to the username, in every circumstance.To make Google crawl hundreds of pages which are of no real value is just stupid.
    -the RSS and Google sitemaps mod, creates a few additional links in the main body under the name and description of the body (News, Site map, RSS Feed, Sitemap), and except for the Sitemap link i would make them all nofollow.
    -and all other links that might be posted by users (which is kind of difficult, maybe a future mod would be welcomed here; a mod which will take all the links in a post and make them nofollow).

Another thing i would like to talk about is the canonical link element.I read a post on Google Webmaster Central here.

And here is the way i will be looking to implement the Canonical Link Element in my phpBB forum.
For example, we all know that after we implement the phpBB-SEO mod we have something like /topic-name.html and we also have /topic-name.html#postnumber (or /postnumber.html#postnumber)but both are the same pages and we could implement the canonical link element to let google know that the page in topic-name.html .

Here is the main problem for me to implement this.I don't know how to create the proper link in the header, with the rewrites and all.

I would love to hear any other opinions regarding this subject.
mariusrec
 
Posts: 2
Joined: Fri Feb 27, 2009 3:06 pm

Advertisement

Re: Nofollow links and canonical link element

Postby dcz » Sun Mar 01, 2009 11:26 am

The canonical link element is really an interesting matter. There are many cases where it could be helpful if not the only solution.
But, as Matt Cutts states it in the video, this is kind of a last resort, when you where not able to first display no duplicates href links in your web pages and then not able to appropriately HTTP 301 redirect the eventual duplicates to the canonical urls. And Search engine will not necessarily always use or take them into account.

Now guess what, we're already making it possible for 100% duplicate free phpBB forum ever since phpBB SEO went online ;)

First, you can use the no duplicate mod to replace post url to the corresponding topic url (with pagination) on forum index, viewforum and viewtopic pages which are the only pages that bots may see (unless user posted some post urls in messages). phpBB3 does hide them to bots by default, we do not in our SEO premod not to use too much of pretty much useless cloaking, of course, we deal with the issue in even a better way.

The other part of the counter measure is the zero duplicate which, in strict mode, actually deal with 100% of possible duplicate in supported pages (index, viewforum, viewtopic, profiles pages, search (for common searches), group pages ...) using HTTP 301 redirection.
The post url case is as well dealt with, and in a way that can still allow forum admin to keep the usage of the post url without running duplicate. Let me explain, post url are the only url that will no matter what link to a given message. For example if a post is moved from a topic to another one, the original topic url won't lead to this message anymore. Few admin noticed that, which means that it's not a really critical matter, but still, with the post redirection option allowing you to HTTP 301 redirect post url to the corresponding topic url (generated live so it gets updated when a post moves making the posted post url to always lead to the right place) for all guests (thus bots) while registered (true) users will use the post url with no redirection (you can as well decide to redirect everybody if you prefer).
So basically, duplicates are just impossible with the zero duplicate, so there is no real need for the canonical link element with our SEO mods since the urls already are canonical ;)
And there is no such trick as upper and lower cases with it, examples :
http://phpbb3.phpbb-seo.net/Demo-En/THE ... um-t3.html
http://phpbb3.phpbb-seo.net/is-this-a/d ... e-t33.html
http://phpbb3.phpbb-seo.net/viewtopic.php?p=43
...
Though, since the matter is interesting indeed, it's very possible that we implement this element, it could still help out a bit to tell search engine one more time that our canonical url indeed are canonical :!:

Generally speaking about nofollows, I have to say that I'm not a great fan about them, not that I do not use them at all, but I think that this is something which should be used (or not) not only thinking about the relationship with bots.
Because, first, not all bots will use them, and then, it is not necessarily this good for a website success (which does not only depend on the search engines). I mean in some cases it can help or even be mandatory, but in others, you may end up loosing more that you first expected.
First, I have seen pages with many external links without nofollows ranking very well even in google, simply because sometime, the external links can really be an important part of the content. For example talking about an article describing a service, links to specific part of it, which could be hard to find for someone visiting the service by it's own, can really be useful and thus considered as good and useful content.
Then, Internet and the so far leading principles in search indexing just cannot work without href links. If all href links where to be nofollowed, there would just not be anything to search for in the search engines.
For example, we do not apply nofollows in posted external links on phpBB SEO. We of course moderate the forums, and thus track any kind of abuse, but if a link is relevant to the topic, then it is relevant to us, and IMHO, to the public reading it. It thus deserve the "vote" of a non limited href link. To make it short, no vote, no democracy; only nofollows, no web.
I know this is going a bit far, but there are other reasons where a nofollow could even kill a community based website.
If we take for example the case of a well known community based website, where user would participate a lot to the content. What would happen if user would discover one day that, despite the fact they contribute a lot and even link themselves to this site they like so much, all links to their web site are nofollowed ?
Could in such case looks like cheating to the users, especially if the admin did not clearly stated the rule or implemented it silently at some point.
This of course does not apply to all forums, since some may mostly be visited by people without a website to link to, but I'm just throwing some example to illustrate that the nofollow matter should not only be considered in it's relation to search engines. Hrefs links are a pretty critical part of the Internet and just should not be dealt with without great care and thoughts.

Now, technically talking about nofollows in phpBB href links, I would not add it on the index link, even with the default text in that link. It's pretty much your forum's home page and you do want bot to count all links to this page.
Beside, it's rather easy to change the forum index text, just look in language/yourlang/common.php :
Code: Select all
   'FORUM_INDEX'         => 'Forum index',

And change it to what you'd prefer (using utf-8 without BOM).
For profiles links, phpBB3 does deactivate them by default for bots (unfortunately, this is a light but still cloaking again). If you prefer to let bot see these links and add a nofollow tag in all of them at once, just add it in this line in includes/functions_content.php :
Code: Select all
      $tpl = (!$username_colour) ? '<a href="{PROFILE_URL}">{USERNAME}</a>' : '<a href="{PROFILE_URL}" style="color: {USERNAME_COLOUR};" class="username-coloured">{USERNAME}</a>';

becomes :
Code: Select all
      $tpl = (!$username_colour) ? '<a href="{PROFILE_URL}" rel="nofollow">{USERNAME}</a>' : '<a href="{PROFILE_URL}" style="color: {USERNAME_COLOUR};" class="username-coloured" rel="nofollow">{USERNAME}</a>';


You can do the same for faq.php and other header links directly in the styles/yourtheme/template/overall_header.html.

For links to GYM sitemaps and rss, there is no easy way to add the tag to only one kind of link, it's easy for all, in gym_sitemaps/includes/gym_rss_functions.php :
Code: Select all
   $gym_link_tpl = '<a href="%1$s" title="%3$s"><img src="' . $board_url . 'gym_sitemaps/images/%2$s" alt="%3$s"/>&nbsp;%3$s</a>';

and in gym_sitemaps/includes/gym_common.php :
Code: Select all
   $gym_link_tpl = '<a href="%1$s" title="%3$s"><img src="' . $board_url . 'gym_sitemaps/images/%2$s" alt="%3$s"/>&nbsp;%4$s</a>&nbsp;';


But you can still do it if you know a bit about templates, because more than the complete link is actually sent to the templates, kind of links for user profiles in phpBB3.
For example, for sitemaps you have :
Code: Select all
            'GYM_LINKS' => (int) $gym_config['gym_link_main'],
            'GYM_LINKS_CAT' => (int) $gym_config['gym_link_cat'],
            'GYM_GOOGLE_TITLE' => $user->lang['GOOGLE_SITEMAPINDEX'],
            'GYM_GOOGLE_URL' => $sitemap_url,
            'GYM_GOOGLE_LINK' => sprintf($gym_link_tpl, $sitemap_url, 'sitemap-icon.gif', $user->lang['GOOGLE_SITEMAPINDEX']),
            'GYM_GOOGLE_THRESOLD' => (int) $links['setup']['google']['threshold'],

Only {GYM_GOOGLE_LINK} is used in templates by defaut, but you can create the links you want using {GYM_GOOGLE_URL} and {GYM_GOOGLE_TITLE} for the footer links.

For external links posted in messages, you can additionally install the Prime link mod.
That's where some thinking is IMHO required, because it can impact your community in several different ways.
Useful links :
SEO Forum || SEO Directory || SEO phpBB || Search
____________________

Liens Utiles :
Forum référencement || Annuaire référencement || Référencement phpBB || Recherche
dcz
Admin
Admin
 
Posts: 21238
Joined: Fri Apr 28, 2006 9:03 pm

Re: Nofollow links and canonical link element

Postby mariusrec » Mon Mar 02, 2009 11:03 am

dcz wrote:I know this is going a bit far, but there are other reasons where a nofollow could even kill a community based website.
If we take for example the case of a well known community based website, where user would participate a lot to the content. What would happen if user would discover one day that, despite the fact they contribute a lot and even link themselves to this site they like so much, all links to their web site are nofollowed ?
Could in such case looks like cheating to the users, especially if the admin did not clearly stated the rule or implemented it silently at some point.


You're correct on this matter.Adding nofollow to some communities can have a negative impact.
So far, i have implemented nofollow links only to username links, and other pages like login and register.
mariusrec
 
Posts: 2
Joined: Fri Feb 27, 2009 3:06 pm

Re: Nofollow links and canonical link element

Postby detroittri » Tue Jul 07, 2009 2:47 pm

Wouldn't the included Disallow entries in the robots.txt with the SEO Premod handle all the issues with needing to add any nofollow tags for anything in the header or footer? Looking at the robots.txt that I added from the phpbbseo acp, it disallows the search, faq, memberlist, member.php, and others.

I understand the nofollow tag tells the bots not to follow that link but doesn't the disallow on the robots.txt do the same thing?

Jared
detroittri
 
Posts: 4
Joined: Tue Apr 21, 2009 3:36 pm

Re: Nofollow links and canonical link element

Postby dcz » Sat Jul 11, 2009 2:24 pm

detroittri wrote:I understand the nofollow tag tells the bots not to follow that link but doesn't the disallow on the robots.txt do the same thing?


Not exactly, the nofollow tag is usually used on links inking outside the site, while the robots.txt only applies to internal ones.

++
Useful links :
SEO Forum || SEO Directory || SEO phpBB || Search
____________________

Liens Utiles :
Forum référencement || Annuaire référencement || Référencement phpBB || Recherche
dcz
Admin
Admin
 
Posts: 21238
Joined: Fri Apr 28, 2006 9:03 pm

Re: Nofollow links and canonical link element

Postby MrGroove » Sun Jan 31, 2010 4:49 pm

dcz wrote:First, I have seen pages with many external links without nofollows ranking very well even in google, simply because sometime, the external links can really be an important part of the content. For example talking about an article describing a service, links to specific part of it, which could be hard to find for someone visiting the service by it's own, can really be useful and thus considered as good and useful content.


And yes, I've read several times (sorry, no links... it's early and I'm tired heheh) that it can actually be a GOOD thing if you link to authoritative websites / pages in your content which follow the theme of your content.

Very good stuff DCZ.
User avatar
MrGroove
PR0
PR0
 
Posts: 89
Joined: Fri Oct 17, 2008 6:12 pm
Location: groovyPost.com


Return to SEO Techniques

 


  • Related topics
    Replies
    Views
    Last post

Who is online

Users browsing this forum: No registered users and 5 guests


 
cron